Germany’s digital market remains dynamic / AI solutions and Digital Experience Services continue to gain momentum.
Business transformation and IT services provider Conclusion has been ranked among the market leaders in Digital Experience Services (DXS) in Germany, according to the latest Lünendonk® List 2025. The ranking confirms Conclusion’s strong DXS expertise, primarily delivered by diva-e Conclusion as part of the international Conclusion Ecosystem. This achievement places Conclusion alongside major industry players such as Accenture, Deloitte, and Capgemini. The top result underscores the company’s strong position among the largest and most influential digital service providers in the DACH region.
"Being included in the top tier of the Lünendonk ranking sends a clear signal that Conclusion’s strategic focus in the German-speaking market is the right path," emphasizes Tilman Au, Managing Director Conclusion DACH. "With diva-e Conclusion, we concentrate on practical requirements and develop customer-centric solutions and technologies - particularly in the DXS segment. This is how we actively shape digital transformation," adds Sirko Schneppe, CCO diva-e Conclusion.
diva-e Conclusion, together with Conclusion Intelligence, a specialist for Data & AI, forms the foundation for Conclusion DACH and its ecosystem approach in the German-speaking market. This approach will gradually expand to include additional areas such as Enterprise Applications, Business Consulting, and Cloud & Mission Critical. The goal: to provide customers with comprehensive Digital Transformation Services from a single source.
Demand confirms strategy: Focus on Total Experience and AI as Future Drivers
This year’s Lünendonk study focuses on how AI and Marketing Technology (MarTech) are redefining the Customer Journey and, consequently, DXS. The findings reflect the strategic priorities of Conclusion and diva-e Conclusion: Market demand shows that the Total Experience (TX) approach - viewing customer experiences holistically across all touchpoints - is crucial. To inspire customers throughout the entire journey, full integration of disciplines such as strategy, platform technology, and performance marketing is essential. More than half of the surveyed companies reported significant need for action in orchestrating experience touchpoints into a seamless journey and in developing and implementing cross-media content strategies.
The greatest challenge, according to 65% of respondents, is the development and integration of AI solutions into DX processes. diva-e Conclusion addresses these requirements by increasingly incorporating AI into development processes and providing customers with innovative, proven AI solutions. This includes the Composable AI Suite, which offers ready-to-use AI modules for areas such as language, image processing, personalization, and automation. These modules are GDPR-compliant, scalable, and easily integrated into existing customer systems. Thanks to their modularity, the latest AI models and applications can be integrated and adapted with minimal effort.
AI, GEO, Customer Data & More: The Trends ahead
Future market trends confirm that diva-e Conclusion’s strategic direction aligns with what’s coming. One groundbreaking marketing trend is the shift from SEO to GEO (Generative Engine Optimization). As generative AI becomes integrated into search results, search engines evolve into answer and context engines. Content must therefore be designed for both AI agents and humans, requiring companies to adapt their content and campaign strategies to this new reality of AI-driven visibility.
diva-e Conclusion is also well positioned for the three most important DX technology trends for 2027 identified by Lünendonk for both B2C and B2B sectors: Customer Data Platforms (CDPs), Product Information Management Systems (PIM), and Composable Architecture. diva-e Conclusion offers extensive expertise in these technologies and their implementation - expertise that will remain highly relevant in the years ahead.
"Lünendonk shows us every year that we are operating at the cutting edge and consistently addressing our customers’ needs," says Schneppe. "diva-e Conclusion combines stability, strategic depth, and forward-looking technologies, creating the ideal foundation to successfully guide companies through digital transformation."
